“We knew that understanding the technical merits of our inventions and the resulting products would require specialized knowledge and expertise. We had some concerns whether this could be accomplished outside the company. We learned, however, that Melon understood our products and their respective industries, where other very experienced agencies did not. They have created the LightCapture identity, website, stationary, brochures, advertising and our business proposals. All of the partners are very pleased with the results.”

Ellis Betensky
Physicist, Chairman of the Board
LightCapture Inc.

Ellis Betensky is known worldwide for his pioneering efforts in development of mass produced consumer optics. Among his accomplishments are the Emmy Award winning optics for projection television and the Oscar winning Panavision Zoom Lenses. Ellis holds over 70 patents receiving the Eli Whitney Award from the Connecticut Patent Law Association.

“Azorus, a software firm focused on the higher education market in the United States required a visual brand and marketing materials to assist us in our development of our export marketing plan. We challenged a number of firms, here and in Toronto, to assist us with this critical exercise. At the end of the day, there was no question we would be working with Melon. From this perspective, I can honestly say that they have some of the best creative minds, not just in Atlantic Canada, but the entire country.”

Stephen MacDonald
Chief Executive Officer
Azorus Inc.

Stephen has worked with numerous national companies on both agency and client side for some of North America’s leading brands. Since then, he has founded Azorus, a software company that develops enrollment management software used by universities in Canada, the United States and Great Britain.