AZORUS VISUAL IDENTITY CONVEYS PRODUCT BENEFIT AND UNDERSCORES SYMBOL ELEMENTS

Every time a prospective student logs on to his/her personal web portal, the university recruitment office gets a more complete profile of that prospect. A series of photographic circles is used as a metaphor for portal visits.

TARGETING UNIVERSITIES IN
THE UNITED STATES & BRITAIN

The brochure (above left) is aimed at universities in the United States. The fastest growing segment in American post-secondary education is the Hispanic Market. The other brochure (above right) is aimed at the U.K.

By featuring people representative of specific countries and university key markets, the Azorus message becomes more relevant.