SEAFOOD COMPANY GETS NEW BRAND

Premium Seafoods Group required a new brand and communication materials to compete in the international seafood market. Responsible fishing practises and resource management have become leading issues in the Seafood Industry. There is an increased demand for responsibly harvested seafood and certified by the Marine Stewardship Council. The symbol represents a balanced, holistic and responsible approach to seafood harvesting and production.

Above: Product Insert sheets and Kit Folder

Above: Premium Seafoods Group Website
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Above: Excerpt from Premium Site. The Availability Calendar allows customers to determine where seafood species are harvested and when they are available.