PHYSICAL ACTIVITY STRATEGY DOCUMENTS

Active Kids Healthy Kids (AKHK) is a strategic and comprehensive multi-year plan for improving physical activity opportunities and increasing participation rates for infants to 18-year olds. The overall imagery in the documents shows healthy, diverse children involved in physical activity. The editorial layout invites readers through compelling visuals, call-outs, sidebars and a clear hierarchy of type. Since magazines break down information into quick, bite-sized chunks of information, by association, the documents appear less daunting to read.

A. Kit Folder that contains both a background document and strategy document. The cover shows an exuberant teen girl in motion. Excluding visual clues of a specific sport allows the reader to concentrate on the energy and zest portrayed by the photo.

B. Kit Folder Spread with both documents. C. Background document spread.