PITCHING TELEVISION NETWORKS

Melon regularly works with Henry Less Productions in Toronto, developing pitches for network television shows. The pitch documents illustrate, among other things, show concept, structure, target audience and production scope. They are aimed at time-starved Canadian and American network executives who are constantly inundated with show concepts. The cover for the pitch document “Emily Ever After”‘ features the host, Emily, holding a shoe. The Cinderella association underscores the show’s partial positioning as a ‘transformation’ show, using real people who go from fashion-challenged to fashion-empowered.