Online Social Marketing Campaign engages and encourages french students

Melon was hired by the Nova Scotia Department of Education to develop a social marketing campaign aimed at Grade 6 French students. Melon developed the concept of an interactive website called ‘Mon Monde’ which means ‘My world’. It is meant to encourage students to keep learning French by making French fun and relevant. Mon Monde is an ever-evolving world of French content which leverages the power and popularity of videos, music and online games. The content is a combination of customized activities and videos pulled from YouTube. Some examples are shown below.