K2 DISCOVERY

RESEARCH FIRM IDENTITY RESONATES WITH COMPANIES THROUGHOUT NORTH AMERICA

K2 discovery inc. is a creative research company that specializes in finding new and useful connections between people, brands and ideas. The number 2 is comprised of several elements. The question mark represents research, the red dot represents the pivotal consumer insight gained through research and the horizontal exclamation mark represents the resulting statement or strategic positioning of a company, product or service.

K2’s unique approach melds the disciplines of creative planning and innovative inquiry offering new depth to information uncovered and an insightful interpretation of research designed to stimulate the creative process.

The K2 website and support materials use images of various coloured inks which blend into each other, forming shapes and tertiary colours. This represents the creative, fluid and dynamic process they implement for clients throughout North America. Website development by Derick Honig.

SERVICES:
Logo Design
Branding
Graphic Design
Website Design
Report Design
Photography